Wearing an ill-fitting bra isn't just uncomfortable, it can cause all kinds of problems - from back, shoulder and neck pain to poor posture and skin abrasions.
Despite this, women everywhere are getting it wrong when it comes to bra size - in fact according to one major UK retailer, over 80 per cent of those using its fitting service had been doing just that!
With 34 years' experience as an underwear specialist under her belt, one woman who clearly knows the importance of getting it right is Janice Holmes, next Sunday's guest on Girls Around Town.
She'll be chatting to June and Rachel - and probably sizing them both up as she does so! - about her new mobile bra fitting business. And about how, since launching Janice Rose Lingerie just a few months ago, she's already helped dozens of ladies living in and around Newark find the perfect fit...
"Being professionally measured and fitted for a bra can make a huge difference to how a woman looks and feels so it’s important to go to an expert fitter regularly," she says.
"But for many women, it’s not that easy because age, illness, infirmity or simply circumstances can prevent them visiting a store. It's women like this I want to help, whatever their age, shape or size, by providing a bespoke and intimate service more sympathetic to their needs."
Tune in or listen online between 10am and 12 noon to hear the advice Janice has to offer - and find out whether June and Rachel are in that 80 per cent in need of her help!!